A wrong number looks exactly like a right one.
A free, vendor-neutral guide for founders, CEOs, growth leads and data people building with AI: what to measure and record at your stage, before the history you need is gone.
AI makes it easy to get answers. On its own, it will not tell you when the answer is wrong, or when a better one was within reach.
Check your setup in 2 minutes Pick your stage
How many active customers do we have?
ExampleData team? Start with the guide.Growth lead? See the Growing stage.
Every check is open to read. No vendor pays for placement.
Where do you want to start?
The five steps
Where a number goes wrong, from the problem to reading it, with a guardrail and a check for each step.
- Stage 1
Before launch
Nobody pays yet. Record now what you cannot rebuild later.
- Stage 2
First paying customers
You still know every customer. Learn why they stay or leave.
- Stage 3
Growing
A first data person, or about to hire one. Get every team on the same numbers.
Check your setup in 2 minutes
Say where you are, then answer four questions. Not sure counts as No.
Your answers stay on this page. We only count how many people finish the check.